SERVICES

Understanding E-Commerce

At POTOO®, we understand the online marketplaces. Our POTOO® processes ease all frustrations associated with selling to the e-retail consumer.

Let's start with Amazon...

Amazon is one of the best thing's that's ever happened to consumers. But if you're trying to sell - that's a different story. Selling on Amazon is rife with competition, which means major manufacturers often watch their brand get diluted day after day, sometimes leading to companies ending their relationship with the e-retail titan. 

For those looking to sell more on-line and in brick and mortar, pay close attention to a few key lessons learned from the trenches:

  • Price on Amazon impacts price everywhere
  • Small sellers can lead the price down and Amazon will follow
  • More sellers equals lower selling price and less sales overall
  • Sellers are capturing your margin
  • Sellers are not always shipping genuine or new product - hurting your company and your brand in the process

 

Why Selling on Amazon is Challenging

The third-party marketplace makes it so that anyone could sell a product - and that seller could very well be selling fraudulent products, or stolen products, at super low prices - and these prices impact prices of the product everywhere. Small sellers can lead the price down and Amazon will follow, which then takes away from your sales.  These sellers are capturing your margin and diluting your brand's integrity! 

 

POTOO® to the Rescue

POTOO® ’s proprietary software and analytics allow clients to reach consumers and sell directly to them online. We provide a verifiable template that increases market share and maximizes profits while also getting rid of unauthorized sellers, counterfeiters and others who dilute a company’s brand and storefront on Amazon.

 
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THE POTOO® SOLUTION

Buying online is easy for consumers, however selling online is a complicated morass for manufacturers. POTOO®'s proprietary software and analytics allow clients to reach consumers and sell directly to them online. POTOO® provides a verifiable template that increases market share and maximizes profits while also getting rid of unauthorized sellers, counterfeiters and others who dilute a company's brand and storefront on Amazon

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Following the POTOO® program, clients are reaping the rewards by gaining traction in the ever-evolving online marketplace. Using proprietary analytics and technology, POTOO® is giving clients an advantage on their online (+ brick and mortar) competitors. POTOO® has turned the e-commerce world on its ear by breaking through the noise on Amazon and other online marketplaces. Many manufacturers that have turned to the Internet in growing numbers have found managing and selling online to be difficult.

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Feature 3

Following the POTOO® program, clients are reaping the rewards by gaining traction in the ever-evolving online marketplace. Using proprietary analytics and technology, POTOO® is giving clients an advantage on their online (+ brick and mortar) competitors. POTOO® has turned the e-commerce world on its ear by breaking through the noise on Amazon and other online marketplaces. Many manufacturers that have turned to the Internet in growing numbers have found managing and selling online to be difficult.